I always advise my clients to read the entire online dating profile before they decide to write a first message. First of all, you want to have something unique to say to the person when you introduce yourself. Secondly, women especially find it so annoying when they know you didn’t ready their profile. The standard format of a great 1st message is to say something funny or witty, include a compliment (not about anything sexual) and end it with a question, to keep the conversation going. Ending your message in a question allows the reader an opportunity to respond and opens up a new dialogue. Check it out!